“Timeless Luxury: Unveiling Dubai’s Franck Muller Aeternitas Tower”

"Timeless Luxury: Unveiling Dubai's Franck Muller Aeternitas Tower"

In a dazzling display of architectural innovation, London Gate has introduced its latest marvel in Dubai’s skyline—the Franck Muller Aeternitas tower. This iconic structure, standing tall in Dubai Marina, promises not only breathtaking views but also a lifestyle synonymous with luxury. Let’s delve into the details of this project that is set to redefine the standards of branded residential living in the heart of the city.

The Grand Unveiling:

In a grand event at Ritz Carlton DIFC, London Gate presented the Franck Muller Aeternitas tower, showcasing a collaboration with the esteemed Swiss luxury watch manufacturer. This masterpiece, billed as the world’s tallest branded residential clock tower, stands at an impressive 450 meters, making it one of Dubai’s tallest structures upon completion.

The Living Spaces:

The tower comprises 106 floors, offering a collection of 649 one-, two-, and three-bedroom apartments, along with duplexes named Sky Mansions and Sky Villas. The pricing, starting at Dh1,800 per square foot, positions it slightly above the average market rate. The entry point for a one-bedroom apartment starts at Dh1.6 million, contributing to the tower’s total sales value exceeding Dh2 billion.

Luxury Beyond Measure:

True to its branded nature, Franck Muller Aeternitas comes with an array of luxurious amenities. Residents will enjoy a Zen garden, private cinema, cigar lounge, library, spa, yoga room, and 24/7 concierge services. To add an extra touch of opulence, each apartment sold includes a promise of a limited edition Franck Muller watch, adding a unique flair to the residential experience.

The Tower’s Timepiece:

A standout feature of the Franck Muller Aeternitas tower is the giant clock crowning its summit. Measuring an impressive 40 meters by 30 meters, this clock, crafted in Germany, is set to be the second-largest clock tower globally. Visible from several kilometers away, it will showcase Franck Muller’s iconic Long Island model dial, acting not just as a symbol of time but as a functional and visible timepiece.

Branding Excellence:

Erol Baliyan, Managing Director of Franck Muller MENA & India, emphasized the commitment to maintaining brand quality and image within the tower’s design. Clocks displaying the time in major cities will adorn every corridor, ensuring the pervasive presence of Franck Muller’s distinctive DNA throughout the building.

Future Projects on the Horizon:

Buoyed by the success of previous projects, both London Gate and Franck Muller are gearing up for more ventures in Dubai’s real estate landscape. While London Gate eyes further luxury developments, Franck Muller plans to unveil additional branded projects in the city, promising a continuation of their partnership in delivering unparalleled living experiences.


Dubai’s skyline is evolving, and the Franck Muller Aeternitas tower stands as a testament to this transformation. With a perfect blend of architectural magnificence and branded luxury, this project is set to redefine upscale living in the heart of Dubai. As the city continues to be a thriving hub for luxury real estate, the Franck Muller Aeternitas tower stands out as a beacon of elegance, promising residents an unmatched experience in the lap of opulence.

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